Multicultural Market Research

Discovering insights that help brands matter

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Our services

We uncover what matters most to your audience using customized methodologies and the latest research technologies, delivering insights you can act on with confidence.

Qualitative Research

We listen deeply to the lived experiences of target consumers to capture relevant nuances. - Online and in-person methodologies - Live and AI-based approaches

Quantitative Research

Our quantitative research solutions deliver rigorous, data-driven insights through customized survey design, advanced analytics, and precise reporting. - Online and in-person methodologies - Regional, national, and global reach

Research Consulting

We offer flexible market research consulting, whether you need support for a single project or a long-term engagement. Acting as an extension of your team, we bring expertise, rigor, and seamless collaboration to every phase of the research process.

We turn cultural complexity into strategic clarity.

Our approach delivers more than just data. We uncover the cultural context and human stories behind the metrics.

Deep Cultural Understanding: We go beyond surface demographics to reveal motivations, beliefs, and lived experiences.
Actionable Intelligence: Our insights fuel campaigns, product decisions, and policy with precision and relevance.
Forward-Looking Strategy: We uncover what’s next, giving you a clear path forward.

Why Aquarelle

We're not just researchers—we're cultural translators helping brands connect with real people in meaningful ways.

Multicultural Expertise

Over 25 years of experience working with diverse communities across languages, regions, and identities.

Methodological Precision

Every study is built for rigor—qualitative, quantitative, or hybrid—so insights are defensible and trusted.

Technology-Infused Intelligence

We combine human understanding with AI tools to surface insights that others miss.

Client-Centric Partnership

We adapt to your goals, timelines, and stakeholders—making the journey as clear as the outcome.

Our Technology

Purpose-built AI, tuned for cultural nuance and real-world insights

Custom LLMs for Multicultural Research

Fine-tuned for language, identity, and cultural complexity

We train and adapt large language models on data sets rich in linguistic and cultural diversity. This means our tech doesn’t just process words—it understands them in context, across dialects, idioms, and cultural touchpoints. Whether analyzing Spanish-language sentiment or parsing subtle cultural cues in qualitative transcripts, our models go deeper.

AI-Powered Insight Generation

Faster synthesis, smarter interpretation

Our AI tools automate the analysis of survey responses, transcripts, and open-ended feedback. We detect sentiment, themes, contradictions, and emerging patterns—turning complexity into clarity. You get dashboards that don’t just report—they reveal.

Project-Tuned Intelligence

Each model shaped by your research goals

We customize our AI pipelines for every project: language mix, demographic profile, and outcome priorities. Whether the focus is healthcare access in immigrant communities or brand loyalty in diasporic populations, our tech is tuned to what matters most.